Consumer usage and attitude tracking 2022/23 (MT21202)
This investment provides a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
Consumer behavioural data program (MT21004)
This multi-industry investment is tasked with providing regular consumer behaviour data and insight reporting to a range of industries, through the Harvest to Home platform (www.harvesttohome.net.au).
Pilot program: Consumer usage, attitude and brand tracking (MT21201)
This pilot program is providing a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns. The initial phase of the program will run for three months to ensure that the continuous tracker runs effectively, after which a longer-term program will be put in place.
Consumer demand spaces for horticulture (MT21003)
This investment is identifying and prioritising opportunities to engage consumers and build demand across the domestic market for fruits, nuts and vegetables. It will deliver a framework that can be used by industry to inform their decision-making around product development and marketing campaigns. The project team will compare the current ‘state of play’ against identified opportunities and prioritise based on potential impact.
Business case to implement a marketing levy for the Australian melon industry (VM20004)
This investment compiled the information required for the Australian melon industry to make an informed decision on whether to establish a marketing levy.
Australian horticulture international demand creation (ST21007)
This investment is delivering insights into what the international consumer wants across 13 priority markets for the Australian horticulture sector. A comprehensive understanding of what drives consumer demand and decision-making is required to guide export strategies and improve Australia’s success in selling to international partners.
Foodservice foundational market insights (MT21011)
This investment has delivered market insights into the foodservice sector for the avocado, melon, mushroom, onion, papaya, sweetpotato and vegetable industries. These insights can be used by industry to create targeted strategies on how to engage with foodservice providers more effectively and how to direct their efforts to expand in the most viable, profitable market segments.
