The program focuses on building export capability and capacity in the vegetable, onion and melon industries, collating international market information for decision making as well as business development functions to uplift the ability of exporting growers to service a wider range of markets and channels and expand international trade opportunities in the future.
This investment is delivering insights into what the international consumer wants across 13 priority markets for the Australian horticulture sector. A comprehensive understanding of what drives consumer demand and decision-making is required to guide export strategies and improve Australia’s success in selling to international partners.
Industry requires access to up-to-date international chemical maximum residue limits (MRLs) to ensure that Australian produce is grown in a manner which is complaint with our trading partners food safety systems. This multi-industry investment provides this data to growers in a readily accessible and up-to-date format.